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Business of Learning Discussion: Mistakes That Learning Buyers & Suppliers Can Avoid: Josh Bersin |
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Josh Bersin of Bersin Associates targets learning suppliers and vendors (but his advice is useful for everyone), addressing the biggest (and often most annoying) mistakes that vendors make when marketing, selling, pitching and negotiating learning products, services and systems. These range from not understanding the real buyer to brain-dead RFP responses to unrealistic pricing proposals. This is an interactive open forum discussion.
• What are the really dumb mistakes that suppliers make when selling learning?
• What are the top challenges training managers face in selecting suppliers?
• Matching solutions with specific market segments – for increased sales success and client satisfaction
Recorded in November, 2006
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